Proposal for
Blue Tides
A full brand, marketing, and customer acquisition ecosystem proposal created exclusively for Blue Tides by GemmaAutomates.com and Gemma Touchstone.
This proposal outlines the strategic brand architecture, customer acquisition systems, marketing infrastructure, AI-powered growth ecosystem, and executive marketing leadership required to scale Blue Tides into a recognizable multi-channel wellness and peptide brand.
Building the Brand + Revenue Engine
Blue Tides has the opportunity to become more than a product company. The goal is to build a complete customer acquisition ecosystem supported by strategic positioning, messaging, visual identity, digital infrastructure, AI-powered marketing systems, omnichannel sales channels, partnerships, creator ecosystems, and scalable brand leadership.
Brand Architecture
Strategic foundation, identity, and messaging systems.
Marketing Ecosystem
Full-funnel acquisition and retention infrastructure.
Fractional CMO Leadership
Executive growth oversight and direction.
AI Growth Systems
AI-powered content, automation, and creative systems.
Creator + Influencer Infrastructure
Ambassador, affiliate, and creator programs.
PR + Authority Positioning
Press, podcasts, and founder authority building.
Omnichannel Sales Strategy
DTC, Amazon, TikTok Shop, wholesale, live selling.
Customer Retention Systems
Subscription, loyalty, lifecycle, and CRM.
Three doors into the proposal
Brand Package
Complete brand identity, messaging, visual systems, campaign architecture, and brand management foundation.
Marketing Ecosystem
Customer acquisition infrastructure, AI systems, creator strategy, PR, partnerships, sales channels, and automation architecture.
Fractional CMO
Executive-level growth leadership, strategic oversight, department buildout, vendor management, and ecosystem direction.
The chosen creative direction
HE/RO — clinical luxury meets modern peptide authority. The selected creative direction for Blue Tides.
Clinical Luxury
- HE/RO Peptides flagship branding
- PEP.ED provider certification
- Physician + clinic trust
- Premium longevity positioning
- Medical credibility at scale
HE/RO BPC-157 Launch Concept
A flagship product showcase concept built around HE/RO's next-gen recovery peptide — designed to anchor the brand's storytelling, science credibility, and ecommerce conversion.
Recover Better. Perform Stronger. Become Your Best.
A long-form product page and launch creative built around BPC-157 — pairing premium packaging visuals with science-backed claims, benefit iconography, and clear conversion CTAs.
- Hero product story with benefit grid and ingredient education.
- "Backed by science" trust band with credibility iconography.
- Conversion-ready CTA module driving to heropeptides.com.
Product & Campaign Imagery
Concept reference
Full Brand Architecture + Brand Buildout
This package creates the complete strategic and emotional foundation for Blue Tides. This is not simply logo design. This is the creation of a full brand ecosystem.
Develop up to 30 campaign concepts spanning launch, founder, education, peptides, creators, seasonal, subscription, and transformation campaigns.
Print-ready assets for the full product line and sales enablement — every file delivered production-ready for vendors and reps.
The three pillars that make the brand instantly recognizable, consistently spoken, and clearly worth paying for.
The single source of truth every internal team, vendor, and partner builds from.
Everything required to launch the brand online and across digital touchpoints.
Production-ready packaging artwork engineered for manufacturers, not just mockups.
A complete, organized handoff so the team can execute without bottlenecks.
Complete Brand Package Investment
Two ways to engage — the Brand Package at the Tony partner rate, or a separate 3-month infrastructure and AI marketing buildout. They can be purchased independently or run together to compress timeline.
Full Brand Package
Logos, graphics, brand identity — everything in the package.
Rate held pending approval
Milestone Payment Schedule
Standard Brand Package rate is $35,000. Friends & Family (Tony) discount brings it to $27,000 with the 20% rush fee waived — we move very quickly with the senior team reserved.
3-Month Infrastructure & AI Marketing Buildout
Separate from the Brand Package. A 14-week sprint to architect and launch the marketing infrastructure, automation systems, and AI-powered marketing engine. Run after the brand build or in conjunction to compress timeline — payments are tied to milestones so fast approvals unlock fast delivery.
- Marketing infrastructure & automation buildout
- AI marketing engine and prompt systems
- CRM, analytics, and lifecycle automations
- 14-week sprint · 4 milestone payments of $15,000
- Senior team dedicated through engagement
- Brand Package not included — purchased separately
3-Month Infrastructure & AI Marketing Buildout
A 14-week build to stand up the full marketing infrastructure and AI engine. Begin after the Brand Package or run in conjunction to compress timeline. Milestones flex with payment cadence — fast payments unlock fast delivery.
Marketing Infrastructure
- CRM setup, segmentation, and lifecycle architecture
- Domain, email deliverability, and DNS hardening
- Analytics, tracking, and attribution stack
- Landing page and conversion infrastructure
AI Marketing Engine
- AI content generation workflows (brand-trained)
- AI-assisted creative production pipelines
- Prompt libraries and brand voice guardrails
- Model evaluation and quality controls
Automation & Workflows
- Lead capture, routing, and nurture automations
- Onboarding and customer lifecycle journeys
- Cross-channel triggers (email, SMS, ads)
- Internal ops automations (Slack, tasks, reporting)
Content & Channels
- Email program — templates, flows, and broadcasts
- Social posting cadence and content engine
- Paid media account setup and creative pipeline
- Editorial calendar wired into the AI engine
Data, Reporting & Insights
- Executive dashboard with KPIs and pipeline
- Channel-level reporting and attribution views
- Cohort, LTV, and funnel reporting
- Weekly insight cadence and review rituals
Launch & Enablement
- Launch playbook and go-to-market sequencing
- Team training and SOP documentation
- Internal SOP documentation for every system
- 30-day post-launch optimization window
Milestone Payment Schedule
Move fast = ship fast. Milestones can be compressed when payments move quickly. Run this in conjunction with the Brand Package to overlap discovery, architecture, and launch.
Customer Acquisition + Infrastructure
This section outlines the complete marketing engine required to scale Blue Tides across DTC, wholesale, creator partnerships, TikTok Shop, Amazon, subscriptions, and live selling.
Executive Growth Leadership
Gemma Touchstone acts as the strategic architect and executive marketing lead responsible for designing, overseeing, and optimizing the company's customer acquisition ecosystem and growth infrastructure.
What Gemma Personally Handles
What Gemma Oversees
Marketing Department Buildout
An animated org structure designed to scale.
Brand + Creative
- Creative Director
- Graphic Designer
- Copywriter
Content + Media
- Content Director
- Videographer
- Editor
- Social Media Manager
- UGC Coordinator
Growth + Sales
- Paid Ads Manager
- Affiliate Manager
- PR Coordinator
- Amazon Specialist
- TikTok Shop Specialist
AI + Automation
- AI Workflow Specialist
- CRM Specialist
- Email/SMS Specialist
Live Selling
- Live Selling Director
- TikTok Hosts
- Amazon Hosts
- Creator Coordinators
Gemma's orchestra
Tap any agent to see what they handle and the deliverables they own.
A curated partner ecosystem
Ways to work together
Two engagement structures designed for different stages of growth and capital allocation.
Brand Package
- Full logos, graphics, and brand identity
- Complete brand system & guidelines
- $8,000 Friends & Family discount applied
- 20% rush fee waived — we move quickly
- 3 milestone payments
3-Month Infrastructure & AI Marketing Buildout
- Marketing infrastructure & automation buildout
- AI marketing stack architecture & rollout
- CRM, analytics, and lifecycle automations
- 14-week sprint · 4 milestone payments
- Brand Package not included — purchased separately
Blue Tides Growth Infrastructure
An interactive infrastructure checklist tracking every system required to scale.
Let's build the
brand engine.
Blue Tides has the opportunity to become a category-defining wellness brand. The next step is building the infrastructure, positioning, systems, and customer acquisition ecosystem required to scale.
- Brand discovery complete · Brand Foundation
- Mission + values articulated · Brand Foundation
- Customer avatars defined · Brand Foundation
- Brand messaging library · Brand Foundation
- Logo suite + typography · Brand Foundation